What needed to change.
Adapt WESM’s configurable coaching product to Coach Mariam’s identity and bring onboarding, programs and reporting into one connected experience.
WESMSYSTEMS & AUTOMATION / CASE STUDY
A brand and operating system built around the coach.
A branded coaching operations system connecting client onboarding, training and nutrition planning, progress tracking, reusable templates and PDF reporting.

Adapt WESM’s configurable coaching product to Coach Mariam’s identity and bring onboarding, programs and reporting into one connected experience.
WESM developed the identity, customised the product, organised training and nutrition workflows, created branded PDF reports and automated recurring steps.
The public onboarding form and report samples. The internal management dashboard remains access-controlled.
DELIVERED AS ONE CONNECTED EXPERIENCE
Branded digital identity
Client onboarding journey
Training and nutrition planning
Client profiles and progress tracking
Reusable program templates
Branded PDF reports and recurring-work automation
BUILD SOMETHING WITH THE SAME CLARITY
MORE DOCUMENTED WORK